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CSR was a move at the start of the fastest growing segment
Large to assure consumers one of the companies
Ethical concerns, the company originated and in the fight against
In early 1990 protests against globalization today, CSR
The essence of a volunteer's Ethics
Society for the company - including shareholders and
Human rights and workers "exploited" - stakeholders
Environmental protection, community involvement and
Supplier relationships as fundamental values. CSR represents a
Particular problem. No green issues, workers, or related to
Community only because these are important issues
Through collaboration that form, the solution time
We are looking for - a solution that the world urgently needs.
Basic principles of CSR are not new. Although
Industry was seen as the responsibility of
Economic in nature - at least at the beginning of
Industrial revolution - there were some notable shows
Philanthropy in the United States in particular. Online Publications
1930 Milton liability while back,
Friedman often article, "also called the social responsibility
Increase comes from a 1970 business results.
IESE Business School in Barcelona, in the forefront,
Published "Social Responsibility
1980 IESE, Joan Professor of Business Ethics
Fontrodona, it says: "Consciousness
In recent years, confirming social responsibility
Corporate scandals and the crisis but is here to stay.
Most of the work ahead and the process is slow, but
Many reasons to be optimistic. So much optimism, "
Claims were based on a new social consciousness, and
Developing tools to support practitioners and
Implementation.
We present situation is needed
Accounting scandals and anti-abuse awareness through
Late 00s and early 90s - in a way that might
Case, similar protests in the 60s is not. What
Changed? Fontrodona the "social increases believes
Conscience is clear because more and more people
Priority since taking the effects of globalization. In
In addition, technology has become more democratization
Information, meaning sound disagreement can
Listen. "
Many related words are: corporate social responsibility
Social responsibility in business, companies
Responsibility, corporate citizenship, sustainability, and
Corporate Governance. Americans still like to talk
The concept of CSR and business ethics is more common in
Europe. In the U.S. many people still recognize it as the latter term
Unlike commercial practice imposed from abroad appear
This system, apparently not before the European
Well believe, that consented to a moralizing tone
With the corporate vision. One way to speed
That process must go beyond words and
Action.
Companies interested in social life due to
Responsibilities are diverse. Risk protection, market
Location, recruitment, political and social relations -
Each of which is directly inverse relationship between
Economic impact and the degree of commitment. For example,
Many companies can only engage in short-term social
Responsible action to take risks to avoid
Short-term economic benefits such as environment,
Project Press. However, we should not criticize, for example,
Approach argues, however, that the real value of long-term
Application in respect of the default values
Company. And there is nothing more than
Encouraged and appreciated.